Nicolas Obin from the A/ S team at the Sciences and Technologies of Music and Sound Laboratory (IRCAM, CNRS, Sorbonne-Université and the French Ministry of Culture) invites Sacha Krstulovic, a researcher specialising in Artificial Intelligence and its applications in the sound and music sectors.
If necessary a zoom link :
https://zoom.us/j/91254950287?pwd=D6SnUbs70idD4iDF6t9qgPODbhRabl.1
Creation: art, technology and economic value
Once upon a time, technology and art creators were the same people. Creators are people who make something new and surprising which provides utility - a definition still used today by patent offices to qualify patentable inventions. However, when considering the modern definition of utility, which largely weighs towards the economic sense of the word, a few questions arise. To begin with, is creativity biddable? If I give you one million dollars, can you create something new and surprising that will sell for 10 million dollars? What if I gave you two million dollars instead? Or the other way around: if you make something new and surprising, what does it take to materialise its economic utility?
This talk will explore the mechanisms and distinctions whose understanding maximises the chance of creating economic value from technological creation, with a particular focus on the music technology domain. Please join, we hope that you will enjoy it!
Biography
Dr. Sacha Krstulović is an AI researcher who gradually became a manager of AI technology. Today he is running Understand-AI.today, a consultancy which helps businesses to understand machine learning technology and to turn it into value via products and strategy. Sacha's achievements include researching speech technology at Toshiba and Nuance, directing sound event recognition R&D at startup Audio Analytic, later acquired by Meta, and evolving the audio equipment industry as director of AI at multi-million dollar company Music Tribe, known for hardware brands Midas, TC Electronics, Behringer and many more. Sacha is passionate about the creative aspects of technology and entrepreneurship, and on weekends you can find him practicing music with his three years old son.